|
BookMark Us
|
Please
so that you may come back to see what's new.
|
|
We're Rated With
|
|
|
|
|
~~~ Why Web Sites Fail ~~~
|
If You Fail to Plan, You Fail.
If you're like most people, the excitement of setting up a web site will cause you to enthusiastically
plunge right into the project.
This approach is why many personal as well as businesses web sites have failed to do well on the Internet.
Their sites were created and put online without much thinking about what they wanted the web site to
accomplish or how the web site would accomplish it. Simply put, there were no defined goals for the
web site or any strategies on how they would be achieved. And even when the first two elements were
present, a crucial third element was often missing. Goals and strategies are obviously important but without
a continuing commitment to action, many web sites just don't, and can't, meet expectations.
The process of starting a web site is similar to starting a new business. You need to conduct market
research, find out how your web site can best serve your target audience, analyze your on-line competition
and allocate the necessary resources to monitor progress. By understanding where you stand now, analyzing
the possible pitfalls and knowing the potential rewards, you will be able to design a web site, or have one
designed for you, that meets the expectations of both you and your customers.
If you want repeat visitors and customers, your web site needs to be updated regularly. Those who use the
Internet for business do so because they see it as an important tool. They want to deal with companies that
share their view. They expect to see growth and change on your web site. If none is evident, they will
assume your business is not growing or changing, or that your company is not committed to its Internet
business. By having a vision of what the web site will accomplish and how it will grow, and updating it to
consistently meet your audience's needs, your web site will enhance your company's image and generate new
business.
Being successful on the Internet is a continuing process. It seems like more work to do things
"correctly" right from the start of the project, but it is definitely less work than making a lot of
errors and correcting them later. Companies with vision and commitment may reap short-term gains
but they will certainly enjoy long-term rewards from their Internet presence. This all fits into
personal web sites as well. Know what you want and where you want the web site to go before you set one
up on the internet.
|
|
Courtesy of:
|
|
|
Legal Stuff
